Everyone should read the papers here:
Especially this one: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/882722/25-options-for-increasing-adherence-to-social-distancing-measures-22032020.pdf
Check out Appendix B Option 2
This shows that the government feels it's acceptable to use the media to increase the sense of personal threat. In other words the media is being used to instill fear in people.
Can't be made any clearer.